"The potential for irreparable damage to public health from the marketing of tobacco products with modified risk claims is well illustrated by the industry's years of deceptive advertising of 'light' and 'low-tar' cigarettes," the letter stated, as cited by the Associated Press
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It goes on to show that the amount spent on tobacco products in 1914 was at 99 million per annum, but this figure had risen to 158 million per annum by 1932, with 2,000,000 being spent every week on Imperial Tobacco Co
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